About Surf Stoked

Owner, Greg Lloyd, has over 30 years of surfing experience and has dedicated his life to the appreciation of his passion “surfing”. He grew up in Hermosa Beach, California and has travelled much of the globe, surfing a broad spectrum of breaks...Greg’s voyages have seen him surf exotic locales as Indonesia, French Polynesia, Costa Rica, South Africa, Mexico, Hawaii and Australia. He now resides in Victoria, Australia.

We hope to increase the appreciation of the “Surf Culture” through our label and various partnerships within the surf industry. At Surf Stoked, we help consumers decorate their homes, offices, vehicles and bodies with our surf goods. We support responsible surf charities such as Surfrider Foundation Australia, Clean Ocean Foundation and Surf Aid International.

“Surfers are the ‘throw-aheads’ of mankind, not the dregs; they aren’t the black sheep of humanity, but the futurists and they are leading the way to where humankind ultimately wants to be. The act of the ride is the epitome of ‘be here now’, and the tube ride is most acute form of that. Which is: your future is right ahead of you, your wake is disappearing, your footprints are washed from the sand. It’s a non-productive, non-depletive act that’s done purely for the value of the dance itself. And that is the destiny of man…It’s perfectly logical to me that surfing is the spiritual aesthetic style of the liberated self and that’s the model for the future.”
Timothy Leary, Surfer Magazine January 1978